Vellocette originally started as Veloce Ltd, formed by a German, Johannes Gujtemann, who changed his name to John Taylor, & eventually Goodman in1910. This was indeed a family firm with both sons, Percy & Eugene, and daughter Ethel involved. So how did it get it's name? Percy designed the firms first single, a 276cc four-stroke, but in 1913 a 206cc two-stroke was launched & as a lightweight economy machine was named the Velocette. The marque was born & a distinguished line grew in which quality & performance would be the hallmark. The Thruxton became the Clubman's dream, with the odd little LE remembered by many in the sixties as the 'Noddy Bike' of the local bobby, in the days before the 'Panda Car'. Production continued until 1971.